Online dating service focused on discreet relationships.
Ashley Madison, an extramarital affairs dating platform operated by Toronto-based Ruby Corp. (then called Avid Life Media), was breached in July 2015 by a hacker collective calling itself The Impact Team. The attackers exploited security misconfigurations, including hardcoded credentials in the site's source code and the use of weak MD5 password hashing alongside stronger methods, allowing them to move through internal systems and extract more than 60 gigabytes of data. When the company refused their demand to shut down the platform, the attackers released the data publicly. Approximately 32 to 38 million user records were exposed. The exposed data included real names, home addresses, email addresses, phone numbers, dates of birth, sexual orientation, payment histories, security questions and answers, and detailed website activity. Because Ashley Madison was built around the premise of discretion for people seeking affairs, the combination of real identity and behavioral data was exceptionally sensitive. Affected individuals faced targeted extortion attempts, public exposure of private conduct, and severe personal consequences. Multiple suicides were documented and directly linked to the breach. Canadian and Australian regulators launched formal investigations. A CAD $578 million class action lawsuit was filed against the company. The U.S. Federal Trade Commission reached a settlement with Avid Life Media in 2016 that required the company to undergo independent security audits for 20 years. The company was also found to have operated fake female profiles to drive male user engagement. For anyone affected by this breach: do not pay extortion demands, as payment rarely stops further contact and may invite escalation. If you are in crisis, please contact the 988 Suicide and Crisis Lifeline by calling or texting 988.
ObscureIQ assessment: Extremely sensitive. Exposure enables extortion, reputational destruction, harassment, and identity linkage around affair-related activity.
The data came out in July 2015. Names. Home addresses. Sexual orientation. Affair-seeking behavior. Real people, exposed. CEO Noel Biderman resigned within weeks. Canadian and Australian regulators opened investigations. A CAD $578 million class action was filed. The FTC settled with the company in 2016, requiring security audits for twenty years. Then there were the suicides. Documented. Linked directly to the exposure. Extortion campaigns followed. The company was also found to have run fake female accounts to drive male engagement. A decade on, this breach is still cited when people want to explain what harm looks like when sensitive relationship data gets out.
Ashley Madison is a dating service built around one premise: that people in relationships want to meet other people in relationships. Ruby Corp., a Toronto company formerly called Avid Life Media, runs the platform. It operates in more than 50 countries. It has tens of millions of registered users. The business model is credits-based. The promise is discretion.
Discreet affairs platforms collect highly sensitive account data, profile details, messages, sexual-interest signals, payment-adjacent records, and relationship-intent activity tied to extramarital behavior.
The 2015 breach broke something the company couldn't fully repair. Avid Life Media rebranded as Ruby Corp. in 2016. The old name was too heavy to carry. Leadership turned over. The platform kept running. By 2025, the company describes its membership as growing. It says little else publicly.
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Ashley Madison, an extramarital affairs dating platform operated by Toronto-based Ruby Corp. (then called Avid Life Media), was breached in July 2015 by a hacker collective calling itself The Impact Team. The attackers exploited security misconfigurations, including hardcoded credentials in the…
Verified fields include Activity History, Date of Birth, Email Address, Ethnicity or Race, Full Name, Gender, Password, Phone Number, Physical Address, Security Q&A, Sexual Orientation, Transaction History, Username.
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