HBO Max 2025 Data Breach
ObscureIQ Breach Intelligence
Low SeverityWebsite / service breach
Max (HBO Max) Streaming Service Breach (Salesforce, 2025): 7.8 Million Subscriber Email & Phone Records Exposed
Streaming service owned by Warner Bros. Discovery.
Verified by ObscureIQ Intelligence
22/100Breach Risk Index
3Data Value
40Market Recency
206dSince Breach
Breach Intelligence Summary
Entity: HBO Max · Actor: Scattered Lapsus$ Hunters · Sources: 2 references
Attack: Unknown
Profile: Platform · Video streaming and entertainment · Subscription streaming service · Global
Timeline: Breach (2025-10-10) · Indexed (Oct 03, 2025) · Year (2025)
Exposure: 7.8M records · 2 fields: Email Address, Phone Number
Status: Reported
Executive Summary
A threat actor calling itself "Scattered LAPSUS$ Hunters" obtained customer records from Max, the streaming service operated by Warner Bros. Discovery, as part of a broader campaign targeting Salesforce integrations in 2025. Max was one of approximately 39 organizations listed on the group's dark web leak site. The attackers released a sample of the stolen data on October 3, 2025, and announced plans to publish the full dataset on October 10, 2025. The breach affected 7.8 million customer records. Salesforce attributed the intrusion to vulnerabilities in customer-side platform integrations rather than its core infrastructure. The exposed data includes full names, email addresses, phone numbers, and partial postal addresses including cities, ZIP codes, and country. Marketing and subscription metadata was also present, including email opt-in status and record creation timestamps dating to mid-2021. While no passwords, payment details, or viewing histories appear in the confirmed sample, the combination of contact information and account metadata is enough to enable targeted phishing attacks, account takeover attempts, and behavioral profiling of affected subscribers. Warner Bros. Discovery has not made detailed public statements about the scope of Max's specific exposure in this campaign. No regulatory actions or breach notifications have been publicly confirmed at this time. Affected individuals face an elevated risk of phishing emails and phone-based scams impersonating Max or Warner Bros. Discovery. Anyone with a Max account should treat unsolicited messages about billing, password resets, or account verification with caution and consider updating their login credentials as a precaution.
ObscureIQ assessment: Exposure enables account takeover, phishing, and behavioral profiling. Viewing history and household linkage can also reveal family composition, routines, and content preferences.
Breach Impact
Max was among the approximately 39 organizations listed on the Scattered LAPSUS$ Hunters dark web leak site in October 2025, with customer contact data including email addresses and phone numbers published as part of the Salesforce campaign. Warner Bros. Discovery has not made detailed public statements about the specific scope of Max's exposure in this campaign. Salesforce attributed the campaign to customer-side integration vulnerabilities.
About HBO Max
Max is a subscription streaming service operated by Warner Bros. Discovery, offering a catalog of HBO programming, Warner Bros. films, DC content, and original series. The platform was rebranded from HBO Max to Max in May 2023. It operates globally and competes with Netflix, Disney+, and other major streaming services. Warner Bros. Discovery is publicly traded and headquartered in New York.
Why They Hold Your Data
Streaming platforms collect user identity, subscription records, payment-adjacent data, device identifiers, viewing history, and household account activity across entertainment services.
Recent Developments
Warner Bros. Discovery has been managing significant debt from the 2022 merger that created the company, executing cost-reduction programs and pursuing content strategy adjustments. The company has explored a potential merger with Paramount Global and has been restructuring its linear television holdings. Max itself has continued expanding its international streaming footprint.
Data Points Exposed
2 verified field types
Email Address
Phone Number
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:High
Primary downstream threats:
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
Threat vectors:
- Phishing, credential stuffing & account takeover
- SIM swapping, vishing & SMS phishing
Threat Actor: Scattered Lapsus$ Hunters
Scattered Lapsus$ Hunters
Unknown
Attribution and method are based on available breach intelligence. Reported attack vector: Unknown.
Recommended Actions
If you believe your information may be included:
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the HBO Max breach?▾
A threat actor calling itself "Scattered LAPSUS$ Hunters" obtained customer records from Max, the streaming service operated by Warner Bros. Discovery, as part of a broader campaign targeting Salesforce integrations in 2025. Max was one of approximately 39 organizations listed on the group's dark…
What data was exposed?▾
Verified fields include Email Address, Phone Number.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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