Special K Data Feed 2015.0 Data Breach
ObscureIQ Breach Intelligence
Low SeverityWebsite / service breach
Special K Data Feed Email Spam List Exposure (2015): 30 Million Consumer Records Including Home Address Used in Marketing Campaigns
Aggregated email data used for spam and marketing campaigns.
Verified by ObscureIQ Intelligence
24/100Breach Risk Index
14Data Value
10Market Recency
3513dSince Breach
Breach Intelligence Summary
Entity: Special K Data Feed · Actor: Unknown (aggregator) · Sources: 2 references
Attack: Scraping / Collection
Profile: Spam / Data Compilation · Aggregated email data used for spam and marketing campaigns · Email spam list dataset · Global
Timeline: Breach (2015-10-01) · Indexed (Nov 24, 2016) · Year (2015.0)
Exposure: 30.7M records · 6 fields: Date of Birth, Email Address, Full Name, Gender, IP Address, Physical Address
Status: Compilation
Executive Summary
The "Special K Data Feed" is a spam list discovered around 2015-2016 containing 30,741,620 identities. The data included names, physical and IP addresses, genders, dates of birth, phone numbers, and email addresses, compiled for spam and marketing purposes.
ObscureIQ assessment: High risk of spam, phishing, and mass-contact abuse. The dataset is especially dangerous because it is already structured for bulk outreach.
Breach Impact
The identity and contact data supports spam, phishing, and profiling; as an aggregated spam list, presence does not indicate any specific company was breached.
About Special K Data Feed
This record is a marketing/spam list of personal identities compiled by unknown parties, not a breach of a single organization.
Why They Hold Your Data
Spam datasets aggregate email addresses, campaign-linked identifiers, and marketing-oriented contact records into reusable bulk-email targeting corpora.
Data Points Exposed
6 verified field types
Date of Birth High
Email Address
Full Name High
Gender
IP Address
Physical Address High
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:Moderate
Primary downstream threats:
- Identity verification bypass using name + date of birth combination
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Threat vectors:
- Identity verification bypass
- Phishing, credential stuffing & account takeover
- Name-based social engineering
- Profile enrichment
- Geolocation & account flagging
- Physical stalking, mail fraud & identity verification
Threat Actor: Unknown (aggregator)
Unknown (aggregator)
Scraping / Collection
Attribution and method are based on available breach intelligence. Reported attack vector: Scraping / Collection.
Recommended Actions
If you believe your information may be included:
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the Special K Data Feed breach?▾
The "Special K Data Feed" is a spam list discovered around 2015-2016 containing 30,741,620 identities. The data included names, physical and IP addresses, genders, dates of birth, phone numbers, and email addresses, compiled for spam and marketing purposes.
What data was exposed?▾
Verified fields include Date of Birth, Email Address, Full Name, Gender, IP Address, Physical Address.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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