Gap 2025.0 Data Breach
ObscureIQ Breach Intelligence
Low SeverityWebsite / service breach
Gap Inc. Apparel Retail Group Breach (Salesforce, 2025): 224K Customer Contact Records Exposed
Global apparel retail company.
Verified by ObscureIQ Intelligence
30/100Breach Risk Index
5Data Value
40Market Recency
270dSince Breach
Breach Intelligence Summary
Entity: Gap · Actor: Scattered Lapsus$ Hunters · Sources: 2 references
Attack: Credential Theft
Profile: Company · Apparel retail and fashion brands · Multi-brand retail group · Global
Timeline: Breach (2025-10-10) · Indexed (Oct 11, 2025) · Year (2025.0)
Exposure: 224K records · 4 fields: Email Address, Full Name, Phone Number, Physical Address
Status: Unverified
Executive Summary
In October 2025, Scattered Lapsus$ Hunters published what it claimed was a Gap Inc. dataset from Gaps Salesforce environment, as part of the broader 2025 Salesforce campaign. An independent parse counted about 256,000 unique email addresses, 152,000 phone numbers, and 146,000 home addresses, with a structure consistent with Salesforce PersonAccount exports and loyalty fields. Gap has not confirmed a breach and the datas origin is unverified.
ObscureIQ assessment: Primary risks include phishing, order fraud, delivery impersonation, and account abuse. Multi-brand retail data also increases targeting surface across related customer identities.
Breach Impact
If accurate, the contact/address/loyalty data supports phishing and location profiling; the unconfirmed status means attribution and scope remain uncertain.
About Gap
Gap Inc. is a major US apparel retailer (Gap, Old Navy, Banana Republic, Athleta).
Why They Hold Your Data
Global retail groups collect customer identity, contact details, addresses, payment-adjacent data, loyalty records, and order history across branded commerce operations.
Data Points Exposed
4 verified field types
Email Address
Full Name High
Phone Number
Physical Address High
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:Moderate
Primary downstream threats:
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Threat vectors:
- Phishing, credential stuffing & account takeover
- Name-based social engineering
- SIM swapping, vishing & SMS phishing
- Physical stalking, mail fraud & identity verification
- Home targeting, stalking & physical threat
Threat Actor: Scattered Lapsus$ Hunters
Scattered Lapsus$ Hunters
Credential Theft
Attribution and method are based on available breach intelligence. Reported attack vector: Credential Theft.
Recommended Actions
If you believe your information may be included:
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the Gap breach?▾
In October 2025, Scattered Lapsus$ Hunters published what it claimed was a Gap Inc. dataset from Gaps Salesforce environment, as part of the broader 2025 Salesforce campaign. An independent parse counted about 256,000 unique email addresses, 152,000 phone numbers, and 146,000 home addresses, with a…
What data was exposed?▾
Verified fields include Email Address, Full Name, Phone Number, Physical Address.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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