Impact & Downstream Threats
This breach carries critical risk due to the nature of exposed data fields and the scale of affected records.
- Financial fraud using exposed financial profile data
- Identity verification bypass using name + date of birth combination
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
- Employment-based social engineering using job and employer data
Breach Intelligence
Executive Summary
In June 2018, the marketing firm Exactis inadvertently publicly leaked 340 million records of personal data. Security researcher Vinny Troia of Night Lion Security discovered the leak contained multiple terabytes of personal information spread across hundreds of separate fields including addresses, phone numbers, family structures and extensive profiling data. The data was collected as part of Exactis' service as a "compiler and aggregator of premium business & consumer data" which they then sell for profiling and marketing purposes. A small subset of the exposed fields were provided to Have I Been Pwned and contained 132 million unique email addresses.
About Exactis
Exactis is an organization whose data was exposed in this breach. The dataset has been verified by ObscureIQ intelligence and indexed across breach notification platforms.
Data Points Exposed
Dark Web Verification
Status: Confirmed
- Dataset containing approximately 110.0M records identified in breach intelligence sources.
- The data is indexed and searchable across breach notification platforms.
Recommended Actions
⚠️ Do not assume this is low sensitivity.
Non-clients may request a breach impact review.
Frequently Asked Questions
In June 2018, Exactis experienced a data breach that exposed approximately 110.0M records containing personal information.
The exposed data includes fields such as credit status, date of birth, education information, email address, ethnicity or race:ethnicity.
Approximately 110.0M records were affected based on current breach intelligence.
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ObscureIQ Advisory
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- A public-facing individual
- A high-profile executive
- A customer of Exactis
- Or concerned about credential reuse
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