HIGH SEVERITYRetail

boAt Data Breach

Verified by ObscureIQ Intelligence
Xinf@

6.5Severity
7.5MRecords
4Data Fields
2024Year

Impact & Downstream Threats

This breach carries high risk due to the nature of exposed data fields and the scale of affected records.

Primary downstream threats:
  • SIM swap attacks where phone numbers are present
  • Targeted phishing campaigns using exposed email addresses
  • Doxxing risk from physical address exposure

Breach Intelligence

EntityboAt
OrganizationPrivate Company • India
Breach DateMarch 2024
Disclosure45390.0
Records Exposed~7.5M
Attack VectorMisconfiguration
SourceHave I Been Pwned / ObscureIQ intelligence
StatusConfirmed

Executive Summary

In March 2024, the Indian audio and wearables brand boAt suffered a data breach that exposed 7.5M customer records. The data included physical and email address, names and phone numbers, all of which were subsequently published to a popular clear web hacking forum.

About boAt

Consumer electronics and audio brand.

Private CompanyIndiaboat-lifestyle.com

Data Points Exposed

Verified fields in the released dataset:
Email addresses
Full names
Phone numbers
Physical addresses

Dark Web Verification

Status: Confirmed

  • Dataset containing approximately 7.5M records identified in breach intelligence sources.
  • The data is indexed and searchable across breach notification platforms.

Recommended Actions

⚠️ Do not assume this is low sensitivity.

Expect Targeted Phishing
Watch for emails referencing this breach. Verify communications through official channels.
Secure Email & Enable MFA
Email compromise is often the first pivot point. Enable multi-factor authentication.
Monitor Financial Accounts
Watch for unauthorized credit applications and suspicious activity.
Check Your Exposure
ObscureIQ clients: this breach is indexed in your profile.
Non-clients may request a breach impact review.

Frequently Asked Questions

What happened in the boAt data breach?▾

In March 2024, boAt experienced a data breach that exposed approximately 7.5M records containing personal information.

What data was exposed?▾

The exposed data includes fields such as email address, full name, phone number, physical address.

How many records were affected?▾

Approximately 7.5M records were affected based on current breach intelligence.

Protect Yourself

Check If You’re Affected

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High-Risk? Get an Exposure Audit

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Request Consultation

ObscureIQ Advisory

We combine proprietary dark web access with commercial and restricted breach intelligence to verify exposure and assess real-world risk.

If you are:
  • A public-facing individual
  • A high-profile executive
  • A customer of boAt
  • Or concerned about credential reuse
Services
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Contact
Phone(855) 763-7273Emailinfo@obscureiq.com

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Classification Tags

MisconfigurationRetailEmailPhoneAddress

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