boAt 2024 Data Breach
ObscureIQ Breach Intelligence
Low SeverityWebsite / service breach
boAt Indian Audio & Wearables Brand Breach (2024): 7.5 Million Customer Records Including Home Address Exposed
Consumer electronics and audio brand.
Verified by ObscureIQ Intelligence
17/100Breach Risk Index
8Data Value
10Market Recency
821dSince Breach
Breach Intelligence Summary
Entity: boAt · Actor: ShopifyGUY (claimed) · Sources: 2 references
Attack: Unknown
Profile: Company · Consumer electronics and audio products · Direct-to-consumer brand · India
Timeline: Breach (2024-03-25) · Indexed (Apr 08, 2024) · Year (2024)
Exposure: 7.5M records · 4 fields: Email Address, Full Name, Phone Number, Physical Address
Status: Confirmed
Executive Summary
In March 2024, the Indian audio and wearables brand boAt (boAt Lifestyle) suffered a data breach exposing about 7.5 million customer records, published to a clear-web hacking forum (~2GB). A threat actor using the name "ShopifyGUY" claimed responsibility. Exposed data included names, email addresses, phone numbers, and physical addresses. Forbes India verified the data with affected customers.
ObscureIQ assessment: Exposure enables phishing, support impersonation, warranty fraud, and account abuse. Device ownership data can also improve targeting for tech-themed scams.
Breach Impact
In March 2024, the Indian audio and wearables brand boAt (boAt Lifestyle) suffered a data breach exposing about 7.5 million customer records, published to a clear-web hacking forum (~2GB). A threat actor using the name "ShopifyGUY" claimed responsibility. Exposed data included names, email addresses, phone numbers, and physical addresses. Forbes India verified the data with affected customers.
About boAt
Consumer electronics and audio brand.
Why They Hold Your Data
Consumer electronics brands collect customer identity, contact details, purchase history, warranty registrations, support records, and device-linked information across retail and service workflows.
Data Points Exposed
4 verified field types
Email Address
Full Name High
Phone Number
Physical Address High
Field names are shown in full for clarity and search visibility. Canonical machine keys are emitted only in this page’s structured data.
Exploitation & Downstream Threats
Threat Activity:High
Primary downstream threats:
- SIM swap attacks where phone numbers are present
- Targeted phishing campaigns using exposed email addresses
- Doxxing risk from physical address exposure
Threat vectors:
- Phishing, credential stuffing & account takeover
- Name-based social engineering
- SIM swapping, vishing & SMS phishing
- Physical stalking, mail fraud & identity verification
Threat Actor: ShopifyGUY (claimed)
ShopifyGUY (claimed)
Unknown
Attribution and method are based on available breach intelligence. Reported attack vector: Unknown.
Recommended Actions
If you believe your information may be included:
Enable MFA Everywhere
Turn on multi-factor authentication on email first, then financial accounts.
Report & Recover
If you spot misuse, start an official recovery plan and report fraud.
Frequently Asked Questions
What happened in the boAt breach?▾
In March 2024, the Indian audio and wearables brand boAt (boAt Lifestyle) suffered a data breach exposing about 7.5 million customer records, published to a clear-web hacking forum (~2GB). A threat actor using the name "ShopifyGUY" claimed responsibility. Exposed data included names, email…
What data was exposed?▾
Verified fields include Email Address, Full Name, Phone Number, Physical Address.
What should I do if I was affected?▾
Change reused passwords, enable MFA, and (if identity or financial data is involved) freeze your credit and monitor your accounts.
Sources & References
Every claim on this page is traceable. This breach draws on:
Breach Index
ObscureIQ Intelligence
ObscureIQ proprietary analysis
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