JukinMedia 2021 Data Breach

Jukin Media User-Generated Content Platform Breach (2021): 314K Records Including Passwords & Job Titles Exposed

Company · Viral video licensing and media rights · Content licensing platform · Global

Jukin Media User-Generated Content Platform Breach (2021): 314K Records Including Passwords & Job Titles Exposed

Media licensing company for user-generated content.

Confirmed · ObscureIQ Intelligence
Breach Risk Index i
8/100
Lower riskHigher risk
Lower: limited current risk based on data value and recency.
Data Sensitivity i
Standard
Exposed data is largely lower-sensitivity. Standard identity-protection precautions are advised.
314KRecords
2021Year

The Breach Risk Index (BRI) is a proprietary 0–100 score rating how dangerous a breach is right now, based on how recently the data has been circulating on the dark web and how valuable it is to attackers.

Classification Tags
Media & NewsMediaUsers2021

Breach Summary

In October 2021, Jukin Media suffered a data breach that exposed 13GB of code, configuration, and data, including 314,290 unique email addresses along with names, phone numbers, IP addresses, employers, and passwords stored as bcrypt hashes.

Full threat analysis, exploitation vectors, and principal guidance below.

9 additional sections · verified field analysis · defensive doctrine

Querying breach corpus…
Cross-referencing exposed field types…
Resolving threat-actor attribution…
Compiling principal risk advisory…

314K records analyzed

About JukinMedia

Jukin Media is a viral-video licensing and entertainment company.

Why They Hold Your Data

Content-licensing platforms collect creator identity, contact details, media-submission records, licensing agreements, and payment-related information across rights and distribution workflows.

Data Points Exposed

7 verified field types
Email Address
Employer
Full Name
IP Address
Job Information
Password High
Phone Number

Breach Impact

Bcrypt limits password recovery; the identity/contact/employer data supports phishing and profiling.

Exploitation & Downstream Threats

• Credential stuffing against reused passwords across other platforms | • SIM swap attacks where phone numbers are present | • Targeted phishing campaigns using exposed email addresses | • Employment-based social engineering using job and employer data

Principal Risk Advisory

What this means for a principal

A consumer-service breach: contact and account data supports phishing, account takeover and profile enrichment. For a high-profile principal the main risk is credible impersonation and enrichment of existing exposure.

What You Should Do

  1. Reset any reused passwords and enable MFA on email first, then financial accounts.
  2. Guard against SIM-swap and vishing: add a carrier port-out PIN and verify any 'support' calls independently.
  3. Do not use unofficial 'am I affected' lookups; several are themselves harvesting operations.

How ObscureIQ Can Help

  1. Corpus confirmation: determine whether and where the principal (plus household and staff) appear in this dataset and which specific fields are exposed for them.
  2. Exposure mapping and footprint neutralization: cross-reference against broker-available data and suppress still-removable elements, prioritizing address and phone, since this record re-seeds broker networks.
  3. ThreatWatch tuned to this incident's identifiers and misuse pattern (impersonation and targeting patterns, not generic credential monitoring).

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